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Japanese Lolita Fashion

Discover original Lolita fashion pieces inspired by the unique culture of Harajuku, Tokyo, designed to bring out the ultimate expression of cuteness. Inspired by the charm of childhood princess dresses and the elegance of medieval European fashion, Lolita style is all about embracing what you love and expressing your unique sense of beauty.

BODYLINE offers a wide range of Japanese Lolita fashion styles, including sweet Lolita, princess Lolita, classic Lolita, gothic Lolita, and casual Lolita. Our collection features everything you need to complete your kawaii look, from one-piece dresses and jumper skirts to skirts, blouses, shoes, headpieces, and more.

Japanese Lolita Fashion collection

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  • Save 35%Princess Sleeve Two-Tone Frill Lolita DressPrincess Sleeve Two-Tone Frill Lolita Dress
    Princess Sleeve Two-Tone Frill Lolita Dress Sale price¥9,336 Regular price¥14,376
  • Save 55%Two-tiered ruffled hard tulle panniersTwo-tiered ruffled hard tulle panniers
    Two-tiered ruffled hard tulle panniers Sale price¥2,136 Regular price¥4,776
  • Save 85%Floral Meadow Lounge DressFloral Meadow Lounge Dress
    Floral Meadow Lounge Dress Sale price¥1,200 Regular price¥7,920
  • Save 24%Rinhime Yukata – Noir Lace Doll Lolita Yukata (Yukata Only)Rinhime Yukata – Noir Lace Doll Lolita Yukata (Yukata Only)
  • Save 24%Rinhime Rose Tiara Doll Lolita Yukata (Yukata Only)Rinhime Rose Tiara Doll Lolita Yukata (Yukata Only)
    Rinhime Rose Tiara Doll Lolita Yukata (Yukata Only) Sale price¥7,776 Regular price¥10,200
  • Save 55%Wide Strap ShoesWide Strap Shoes
    Wide Strap Shoes Sale price¥2,376 Regular price¥5,280
  • Save 70%Textured Polka Dot Ribbon Frill CardiganTextured Polka Dot Ribbon Frill Cardigan
    Textured Polka Dot Ribbon Frill Cardigan Sale price¥1,200 Regular price¥3,960
  • Save 55%Lace-Up Scallop Lolita ShoesLace-Up Scallop Lolita Shoes
    Lace-Up Scallop Lolita Shoes Sale price¥2,376 Regular price¥5,280
  • Sold outSave 32%Rinhime Noir Lace Doll Lolita Yukata 3-Piece Set – Elegant Gothic Lolita Japanese Yukata for Summer Festivals & Fireworks EventsRinhime Noir Lace Doll Lolita Yukata 3-Piece Set – Elegant Gothic Lolita Japanese Yukata for Summer Festivals & Fireworks Events
  • Sold outSave 12%Rinhime Classical Antique Rose Lolita Yukata 3-Piece Set – Elegant Classic Lolita Japanese Yukata for Summer Festivals & Fireworks EventsRinhime Classical Antique Rose Lolita Yukata 3-Piece Set – Elegant Classic Lolita Japanese Yukata for Summer Festivals & Fireworks Events
  • Sold outSave 40%Heeled LoafersHeeled Loafers
    Heeled Loafers Sale price¥2,376 Regular price¥3,960
  • Sold outSave 83%Polka Dot Sheer Blouse with Voluminous SleevesPolka Dot Sheer Blouse with Voluminous Sleeves
    Polka Dot Sheer Blouse with Voluminous Sleeves Sale price¥1,188 Regular price¥7,176
  • Sold outSave 55%Dreamy Unicorn Dress with Tulle SleevesDreamy Unicorn Dress with Tulle Sleeves
    Dreamy Unicorn Dress with Tulle Sleeves Sale price¥1,800 Regular price¥3,960
  • Sold outBlouse with Detachable Cameo RibbonBlouse with Detachable Cameo Ribbon
  • Sold outShirred Lace BlouseShirred Lace Blouse
    Shirred Lace Blouse Sale price¥4,152
  • Sold outColorful BloomersColorful Bloomers
    Colorful Bloomers Sale price¥3,300
  • Sold outRibbon and Pearl Sleeve GartersRibbon and Pearl Sleeve Garters
  • Sold outDreamy Lace-Up Cat DressDreamy Lace-Up Cat Dress
    Dreamy Lace-Up Cat Dress Sale price¥11,880
  • Sold outSave 17%Basic Soft Volume PetticoatBasic Soft Volume Petticoat
    Basic Soft Volume Petticoat Sale price¥2,976 Regular price¥3,576
  • Sold outClassic Long-Length PetticoatClassic Long-Length Petticoat
  • Sold outAngel Tea Party Print JumperskirtAngel Tea Party Print Jumperskirt
  • Sold outSweets Paradise SkirtSweets Paradise Skirt
    Sweets Paradise Skirt Sale price¥4,152
  • Sold outSailor Marine Pleated Dress with Waist RibbonSailor Marine Pleated Dress with Waist Ribbon
  • Sold outPetite Rose Wrist CuffsPetite Rose Wrist Cuffs
    Petite Rose Wrist Cuffs Sale price¥3,960
  • Sold outLace & Ribbon Wrist CuffsLace & Ribbon Wrist Cuffs
    Lace & Ribbon Wrist Cuffs Sale price¥2,496
  • Sold outAll-Lace Gloves with Chain AccentsAll-Lace Gloves with Chain Accents
  • Sold outFrill Frill Frill UmbrellaFrill Frill Frill Umbrella
    Frill Frill Frill Umbrella Sale price¥5,184
  • Sold outSheer Stripe Dress with Cameo RibbonSheer Stripe Dress with Cameo Ribbon
  • Sold outFrill-Rich Blouse with Donut CollarFrill-Rich Blouse with Donut Collar
  • Sold outLadder Ribbon BlouseLadder Ribbon Blouse
    Ladder Ribbon Blouse Sale price¥5,820
  • Campaign

    SALE now on♡

    Purchase Lolita items for 7,000 yen or more (tax included)

    With BODYLINE original logo

    Pocket mirror gift♡

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    Lolita Fashion

    The BODYLINE brand offers the Lolita fashion that girls long for at an affordable price.

    BODYLINE's Lolita fashion is based on the concept of "the ultimate cuteness that girls aspire to," and will spread Japan's "kawaii" culture to the world through Lolita fashion.

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