BODYLINE BRAND CONCEPT
Based on the concept of "the ultimate cuteness that girls long for, "
We offer original Lolita fashion that combines the essence of "childhood princess dresses" and "medieval European style."
This is a fashion brand where you can get original Lolita fashion items at affordable prices, from luxurious designs to dreamy designs.
We will spread the Japanese culture of "kawaii" through Lolita fashion.
BODYLINE's HISTORY
The birth of the BODYLINE brand
Lolita fashion used to be a special world only available from high-end brands.
"I want more people to enjoy it more casually."
With this idea in mind, the Lolita fashion brand BODYLINE was born.
History
BODYLINE has grown into a beloved brand both in Japan and overseas, but the market has shrunk due to the COVID-19 pandemic.
While searching for new ways to provide products, we started selling cosplay and costumes, expanding the world of "kawaii". We sell our products at our physical stores in Harajuku, Osaka, wholesale to Don Quijote, and online through our mail order site.
From 2025
Starting in 2025, BODYLINE will once again establish its identity as a Lolita fashion brand, aiming to become a brand that is loved by customers again.
As a brand specializing in Lolita fashion, we will continue to pursue "cuteness" even more carefully.
Our goal is to provide you with styles that will make you truly think, "This is the cutest thing I've ever seen!"
We will continue to stock extremely cute items so that you can enjoy Lolita fashion with more confidence.
The new logo is here