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Featured Items

Discover featured picks from BODYLINE & LunaBelle, inspired by Japanese kawaii culture from Harajuku, Tokyo. Explore carefully selected styles from elegant Lolita fashion and dramatic gothic looks to playful cosplay costumes and trend-inspired K-fashion outfits.

This curated collection highlights recommended items, seasonal favorites, and standout pieces to inspire your next coordinate. Whether you're styling an outfit for special events, themed occasions, photoshoots, or expressing your favorite aesthetic, discover unique fashion pieces that bring your ideal style to life♪

Featured Items Collection

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  • Save 52%Etienne Academy uniformEtienne Academy uniform
    Etienne Academy uniform Sale price¥3,280 Regular price¥6,780
  • Save 52%Navy blue and white scarf sailor suitNavy blue and white scarf sailor suit
    Navy blue and white scarf sailor suit Sale price¥3,280 Regular price¥6,780
  • Save 49%Modest navy blue x white long-sleeved sailor uniformModest navy blue x white long-sleeved sailor uniform
    Modest navy blue x white long-sleeved sailor uniform Sale price¥3,480 Regular price¥6,780
  • Save 56%Long-sleeved colored sailor uniform with white scarfLong-sleeved colored sailor uniform with white scarf
    Long-sleeved colored sailor uniform with white scarf Sale price¥2,980 Regular price¥6,780
  • Save 52%Navy blue with chest embroidery x white tone taisailer (short sleeve)Navy blue with chest embroidery x white tone taisailer (short sleeve)
  • Save 49%Navy blue sailor suit with embroidered scarfNavy blue sailor suit with embroidered scarf
    Navy blue sailor suit with embroidered scarf Sale price¥3,480 Regular price¥6,780
  • Save 49%Pure white x navy long-sleeved sailor suitPure white x navy long-sleeved sailor suit
    Pure white x navy long-sleeved sailor suit Sale price¥3,480 Regular price¥6,780
  • Save 52%White and navy short-sleeved sailor suit with tieWhite and navy short-sleeved sailor suit with tie
    White and navy short-sleeved sailor suit with tie Sale price¥3,280 Regular price¥6,780
  • Save 52%Navy blue long-sleeved sailor uniform with a pure white scarfNavy blue long-sleeved sailor uniform with a pure white scarf
  • Save 46%Sweater that kills virginsSweater that kills virgins
    Sweater that kills virgins Sale price¥1,480 Regular price¥2,750
  • Save 41%Sweater that kills virginSweater that kills virgin
    Sweater that kills virgin Sale price¥1,480 Regular price¥2,500
  • Save 12%Rinhime Rose Tiara Doll Lolita Yukata 3-Piece Set – Elegant Hime Lolita Japanese Summer Festival OutfitRinhime Rose Tiara Doll Lolita Yukata 3-Piece Set – Elegant Hime Lolita Japanese Summer Festival Outfit
  • Save 12%Rinhime Princess Heart Lace Lolita Yukata 3-Piece Set – Sweet Japanese Lolita Summer Festival OutfitRinhime Princess Heart Lace Lolita Yukata 3-Piece Set – Sweet Japanese Lolita Summer Festival Outfit
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    Lolita Fashion

    The BODYLINE brand offers the Lolita fashion that girls long for at an affordable price.

    BODYLINE's Lolita fashion is based on the concept of "the ultimate cuteness that girls aspire to," and will spread Japan's "kawaii" culture to the world through Lolita fashion.

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