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Featured Items

Discover featured picks from BODYLINE & LunaBelle, inspired by Japanese kawaii culture from Harajuku, Tokyo. Explore carefully selected styles from elegant Lolita fashion and dramatic gothic looks to playful cosplay costumes and trend-inspired K-fashion outfits.

This curated collection highlights recommended items, seasonal favorites, and standout pieces to inspire your next coordinate. Whether you're styling an outfit for special events, themed occasions, photoshoots, or expressing your favorite aesthetic, discover unique fashion pieces that bring your ideal style to life♪

Featured Items Collection

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  • Save 45%Heart Pearl Button Short-Sleeve Lace Frill Lolita BlouseHeart Pearl Button Short-Sleeve Lace Frill Lolita Blouse
    Heart Pearl Button Short-Sleeve Lace Frill Lolita Blouse Sale price¥3,280 Regular price¥5,980
  • Save 52%Pretty Kindergarten Costume 4-Piece SetPretty Kindergarten Costume 4-Piece Set
    Pretty Kindergarten Costume 4-Piece Set Sale price¥3,280 Regular price¥6,780
  • Save 49%Tokyo Angel MaidTokyo Angel Maid
    Tokyo Angel Maid Sale price¥3,680 Regular price¥7,200
  • Save 28%Cutwork Lace Lace-Up Ribbon HeaddressCutwork Lace Lace-Up Ribbon Headdress
    Cutwork Lace Lace-Up Ribbon Headdress Sale price¥1,280 Regular price¥1,780
  • Save 44%Checkered pleated skirtCheckered pleated skirt
    Checkered pleated skirt Sale price¥1,780 Regular price¥3,200
  • Save 46%Cute Police CostumeCute Police Costume
    Cute Police Costume Sale price¥3,680 Regular price¥6,780
  • Save 55%Two-tiered ruffled hard tulle panniersTwo-tiered ruffled hard tulle panniers
    Two-tiered ruffled hard tulle panniers Sale price¥1,780 Regular price¥3,980
  • Save 66%Voluminous Three-Tier Frill Layered Tulle Lolita PetticoatVoluminous Three-Tier Frill Layered Tulle Lolita Petticoat
    Voluminous Three-Tier Frill Layered Tulle Lolita Petticoat Sale price¥1,680 Regular price¥4,980
  • Save 57%Tiered Frill Whip Lolita PetticoatTiered Frill Whip Lolita Petticoat
    Tiered Frill Whip Lolita Petticoat Sale price¥1,280 Regular price¥2,980
  • Save 35%Lace-Up Double Rose HeaddressLace-Up Double Rose Headdress
    Lace-Up Double Rose Headdress Sale price¥1,280 Regular price¥1,980
  • Save 36%3-Way Royal Doll Dress 5-Piece Set with Cape and Ribbon3-Way Royal Doll Dress 5-Piece Set with Cape and Ribbon
    3-Way Royal Doll Dress 5-Piece Set with Cape and Ribbon Sale price¥8,990 Regular price¥13,980
  • Save 58%Two-Layer Hard Tulle Lolita PetticoatTwo-Layer Hard Tulle Lolita Petticoat
    Two-Layer Hard Tulle Lolita Petticoat Sale price¥1,680 Regular price¥3,980
  • Save 38%Bunny Ear Dot Lace Frill Lolita BlouseBunny Ear Dot Lace Frill Lolita Blouse
    Bunny Ear Dot Lace Frill Lolita Blouse Sale price¥3,680 Regular price¥5,980
  • Save 20%Bunny Ear Tiered Frill Santa CostumeBunny Ear Tiered Frill Santa Costume
    Bunny Ear Tiered Frill Santa Costume Sale price¥3,980 Regular price¥4,950
  • Save 47%Smooth Short GlovesSmooth Short Gloves
    Smooth Short Gloves Sale price¥350 Regular price¥660
  • Save 55%Monochrome Police 5-piece setMonochrome Police 5-piece set
    Monochrome Police 5-piece set Sale price¥3,080 Regular price¥6,780
  • Save 35%2-Way Princess Sleeve Scallop Frill Lolita Dress 3-Piece Set2-Way Princess Sleeve Scallop Frill Lolita Dress 3-Piece Set
    2-Way Princess Sleeve Scallop Frill Lolita Dress 3-Piece Set Sale price¥7,780 Regular price¥11,980
  • Save 50%Classic Color Short Sleeve Sailor School UniformClassic Color Short Sleeve Sailor School Uniform
    Classic Color Short Sleeve Sailor School Uniform Sale price¥3,680 Regular price¥7,400
  • Save 45%Plum Blossom Halter Neck Cheongsam Chinese DressPlum Blossom Halter Neck Cheongsam Chinese Dress
    Plum Blossom Halter Neck Cheongsam Chinese Dress Sale price¥3,280 Regular price¥5,980
  • Save 64%Mini-Length Voluminous Lace PetticoatMini-Length Voluminous Lace Petticoat
    Mini-Length Voluminous Lace Petticoat Sale price¥1,980 Regular price¥5,500
  • Save 58%Plain Smooth Medium GlovesPlain Smooth Medium Gloves
    Plain Smooth Medium Gloves Sale price¥280 Regular price¥660
  • Save 9%Faux-Fur Santa Hat with Mini BowFaux-Fur Santa Hat with Mini Bow
    Faux-Fur Santa Hat with Mini Bow Sale price¥700 Regular price¥770
  • Save 64%Lace Tabi SocksLace Tabi Socks
    Lace Tabi Socks Sale price¥800 Regular price¥2,200
  • Save 21%Halter-Neck Sweet Santa CostumeHalter-Neck Sweet Santa Costume
    Halter-Neck Sweet Santa Costume Sale price¥3,980 Regular price¥5,060
  • Save 28%Lace-Up Ribbon HeaddressLace-Up Ribbon Headdress
    Lace-Up Ribbon Headdress Sale price¥1,280 Regular price¥1,780
  • Save 59%Pumpkin ObjectPumpkin Object
    Pumpkin Object Sale price¥1,680 Regular price¥4,125
  • Save 21%Two-Tier Frill Santa Dress with BoleroTwo-Tier Frill Santa Dress with Bolero
    Two-Tier Frill Santa Dress with Bolero Sale price¥3,980 Regular price¥5,060
  • Save 14%Off-Shoulder Santa Costume with Leg WarmersOff-Shoulder Santa Costume with Leg Warmers
    Off-Shoulder Santa Costume with Leg Warmers Sale price¥3,980 Regular price¥4,620
  • Save 16%Off-Shoulder Santa Costume SetOff-Shoulder Santa Costume Set
    Off-Shoulder Santa Costume Set Sale price¥3,980 Regular price¥4,730
  • Save 44%Pop Color Sailor UniformPop Color Sailor Uniform
    Pop Color Sailor Uniform Sale price¥3,680 Regular price¥6,600
  • Campaign

    SALE now on♡

    Purchase Lolita items for 7,000 yen or more (tax included)

    With BODYLINE original logo

    Pocket mirror gift♡

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    Lolita Fashion

    The BODYLINE brand offers the Lolita fashion that girls long for at an affordable price.

    BODYLINE's Lolita fashion is based on the concept of "the ultimate cuteness that girls aspire to," and will spread Japan's "kawaii" culture to the world through Lolita fashion.

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