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Featured Items

Discover featured picks from BODYLINE & LunaBelle, inspired by Japanese kawaii culture from Harajuku, Tokyo. Explore carefully selected styles from elegant Lolita fashion and dramatic gothic looks to playful cosplay costumes and trend-inspired K-fashion outfits.

This curated collection highlights recommended items, seasonal favorites, and standout pieces to inspire your next coordinate. Whether you're styling an outfit for special events, themed occasions, photoshoots, or expressing your favorite aesthetic, discover unique fashion pieces that bring your ideal style to life♪

Featured Items Collection

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  • Save 76%[Kids] Red dress with gloves[Kids] Red dress with gloves
    [Kids] Red dress with gloves Sale price¥800 Regular price¥3,300
  • Save 52%China Love Night DressChina Love Night Dress
    China Love Night Dress Sale price¥3,280 Regular price¥6,780
  • Save 58%Black Police Dress with HatBlack Police Dress with Hat
    Black Police Dress with Hat Sale price¥3,080 Regular price¥7,400
  • Save 46%Cute PoliceCute Police
    Cute Police Sale price¥3,680 Regular price¥6,780
  • Save 25%Floral Glossy Oiran-Inspired Mini Kimono CostumeFloral Glossy Oiran-Inspired Mini Kimono Costume
    Floral Glossy Oiran-Inspired Mini Kimono Costume Sale price¥3,280 Regular price¥4,400
  • Save 75%70㎝ straight extension70㎝ straight extension
    70㎝ straight extension Sale price¥495 Regular price¥1,980
  • Save 49%Off-Shoulder Jiangshi CostumeOff-Shoulder Jiangshi Costume
    Off-Shoulder Jiangshi Costume Sale price¥3,480 Regular price¥6,780
  • Save 38%Gorgeous Gold × Black Punk Lolita Dress Set with Long Jacket-Style CapeGorgeous Gold × Black Punk Lolita Dress Set with Long Jacket-Style Cape
  • Save 83%Long straight wigLong straight wig
    Long straight wig Sale price¥1,480 Regular price¥8,800
  • Save 49%Cat Ear Maid Costume 4-Piece Set with Heart NecklineCat Ear Maid Costume 4-Piece Set with Heart Neckline
    Cat Ear Maid Costume 4-Piece Set with Heart Neckline Sale price¥3,280 Regular price¥6,480
  • Save 50%**Blue & Black Jiangshi Costume Set with Hat & Talisman****Blue & Black Jiangshi Costume Set with Hat & Talisman**
    **Blue & Black Jiangshi Costume Set with Hat & Talisman** Sale price¥2,780 Regular price¥5,550
  • Save 37%Bunny Girl Shorts SetBunny Girl Shorts Set
    Bunny Girl Shorts Set Sale price¥2,780 Regular price¥4,400
  • Save 77%Long straight one -run wig 80cmLong straight one -run wig 80cm
    Long straight one -run wig 80cm Sale price¥1,280 Regular price¥5,680
  • Save 86%Total lace fanTotal lace fan
    Total lace fan Sale price¥280 Regular price¥1,980
  • Save 50%High Neck Jiang shi One-piece bill and hat setHigh Neck Jiang shi One-piece bill and hat set
    High Neck Jiang shi One-piece bill and hat set Sale price¥2,780 Regular price¥5,550
  • Nurse Soldier CostumeNurse Soldier Costume
    Nurse Soldier Costume Sale price¥2,980
  • Save 85%Small Devil style OnePiece Satin Red DressSmall Devil style OnePiece Satin Red Dress
    Small Devil style OnePiece Satin Red Dress Sale price¥500 Regular price¥3,300
  • Save 64%Frill Ribbon ShoesFrill Ribbon Shoes
    Frill Ribbon Shoes Sale price¥1,980 Regular price¥5,500
  • Save 55%Wide Strap ShoesWide Strap Shoes
    Wide Strap Shoes Sale price¥1,980 Regular price¥4,400
  • Save 40%Korean-Inspired School Uniform SetKorean-Inspired School Uniform Set
    Korean-Inspired School Uniform Set Sale price¥2,980 Regular price¥4,950
  • Save 46%Navy blue with chest embroidery x white tone taisailer (short sleeve)Navy blue with chest embroidery x white tone taisailer (short sleeve)
  • Save 43%Milk Maid CostumeMilk Maid Costume
    Milk Maid Costume Sale price¥3,680 Regular price¥6,470
  • Save 64%Plain China Dumpling with CottonPlain China Dumpling with Cotton
    Plain China Dumpling with Cotton Sale price¥280 Regular price¥780
  • Save 52%Hanamaru Kindergarten Smock Costume SetHanamaru Kindergarten Smock Costume Set
    Hanamaru Kindergarten Smock Costume Set Sale price¥3,280 Regular price¥6,780
  • Save 55%Battery-Powered Light-Up Halloween GarlandBattery-Powered Light-Up Halloween Garland
    Battery-Powered Light-Up Halloween Garland Sale price¥1,000 Regular price¥2,200
  • Save 37%Modest navy blue x white long-sleeved sailor uniformModest navy blue x white long-sleeved sailor uniform
    Modest navy blue x white long-sleeved sailor uniform Sale price¥4,280 Regular price¥6,780
  • Save 37%6-Piece Bunny Costume with Suspender Shorts6-Piece Bunny Costume with Suspender Shorts
    6-Piece Bunny Costume with Suspender Shorts Sale price¥2,780 Regular price¥4,400
  • Save 53%Sweater that kills virginsSweater that kills virgins
    Sweater that kills virgins Sale price¥1,280 Regular price¥2,750
  • Save 53%Front-Zip White Nurse Costume with Red Cross EmblemFront-Zip White Nurse Costume with Red Cross Emblem
    Front-Zip White Nurse Costume with Red Cross Emblem Sale price¥2,980 Regular price¥6,320
  • Save 63%2-Piece Short Shrine Maiden Costume Set2-Piece Short Shrine Maiden Costume Set
    2-Piece Short Shrine Maiden Costume Set Sale price¥3,680 Regular price¥9,900
  • Campaign

    SALE now on♡

    Purchase Lolita items for 7,000 yen or more (tax included)

    With BODYLINE original logo

    Pocket mirror gift♡

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    Lolita Fashion

    The BODYLINE brand offers the Lolita fashion that girls long for at an affordable price.

    BODYLINE's Lolita fashion is based on the concept of "the ultimate cuteness that girls aspire to," and will spread Japan's "kawaii" culture to the world through Lolita fashion.

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