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Featured Items

Discover featured picks from BODYLINE & LunaBelle, inspired by Japanese kawaii culture from Harajuku, Tokyo. Explore carefully selected styles from elegant Lolita fashion and dramatic gothic looks to playful cosplay costumes and trend-inspired K-fashion outfits.

This curated collection highlights recommended items, seasonal favorites, and standout pieces to inspire your next coordinate. Whether you're styling an outfit for special events, themed occasions, photoshoots, or expressing your favorite aesthetic, discover unique fashion pieces that bring your ideal style to life♪

Featured Items Collection

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  • Save 52%Red & Black Lace Mini Cheongsam Chinese DressRed & Black Lace Mini Cheongsam Chinese Dress
    Red & Black Lace Mini Cheongsam Chinese Dress Sale price¥3,280 Regular price¥6,780
  • Save 32%Striped Lace BodysuitStriped Lace Bodysuit
    Striped Lace Bodysuit Sale price¥1,280 Regular price¥1,870
  • Save 58%Bunched Ponpon China Dango ColorfulBunched Ponpon China Dango Colorful
    Bunched Ponpon China Dango Colorful Sale price¥280 Regular price¥660
  • Save 42%Plum Blossom Short Cheongsam Chinese DressPlum Blossom Short Cheongsam Chinese Dress
    Plum Blossom Short Cheongsam Chinese Dress Sale price¥2,200 Regular price¥3,795
  • Save 54%Vivid Pink Baby DollVivid Pink Baby Doll
    Vivid Pink Baby Doll Sale price¥1,380 Regular price¥2,980
  • Save 37%Pure white x navy long-sleeved sailor suitPure white x navy long-sleeved sailor suit
    Pure white x navy long-sleeved sailor suit Sale price¥4,280 Regular price¥6,780
  • Save 49%Cool & Authentic SWAT Shorts CostumeCool & Authentic SWAT Shorts Costume
    Cool & Authentic SWAT Shorts Costume Sale price¥3,480 Regular price¥6,780
  • Off-Shoulder Santa Dress 2-Piece Set♪Off-Shoulder Santa Dress 2-Piece Set♪
  • Save 25%Black & Pink Oiran-Inspired Mini Kimono Costume with ObiBlack & Pink Oiran-Inspired Mini Kimono Costume with Obi
    Black & Pink Oiran-Inspired Mini Kimono Costume with Obi Sale price¥3,280 Regular price¥4,400
  • Save 49%Ruffle & Lace Black and White French MaidRuffle & Lace Black and White French Maid
    Ruffle & Lace Black and White French Maid Sale price¥3,280 Regular price¥6,480
  • Save 63%**Elegant & Easy-to-Wear Short Shrine Maiden Costume****Elegant & Easy-to-Wear Short Shrine Maiden Costume**
    **Elegant & Easy-to-Wear Short Shrine Maiden Costume** Sale price¥3,680 Regular price¥9,900
  • Save 37%Tube Top & Suspender Bunny Girl with ShortsTube Top & Suspender Bunny Girl with Shorts
    Tube Top & Suspender Bunny Girl with Shorts Sale price¥2,780 Regular price¥4,400
  • Save 46%Sax Blue Police Costume with A-Line Mini SkirtSax Blue Police Costume with A-Line Mini Skirt
    Sax Blue Police Costume with A-Line Mini Skirt Sale price¥3,680 Regular price¥6,780
  • Save 43%Plum Blossom Long Cheongsam Chinese DressPlum Blossom Long Cheongsam Chinese Dress
    Plum Blossom Long Cheongsam Chinese Dress Sale price¥2,400 Regular price¥4,200
  • Save 53%Saxe Blue Shirt and Navy Miniskirt Police SetSaxe Blue Shirt and Navy Miniskirt Police Set
    Saxe Blue Shirt and Navy Miniskirt Police Set Sale price¥3,280 Regular price¥6,980
  • Save 34%Dragon Print Long Cheongsam Chinese DressDragon Print Long Cheongsam Chinese Dress
    Dragon Print Long Cheongsam Chinese Dress Sale price¥2,400 Regular price¥3,630
  • Save 51%Elegant Long Shrine Maiden CostumeElegant Long Shrine Maiden Costume
    Elegant Long Shrine Maiden Costume Sale price¥3,980 Regular price¥8,200
  • Save 51%Miko Costume Long LengthMiko Costume Long Length
    Miko Costume Long Length Sale price¥3,980 Regular price¥8,200
  • Save 55%White Shirt and Black Mini Length Skirt Police CostumeWhite Shirt and Black Mini Length Skirt Police Costume
    White Shirt and Black Mini Length Skirt Police Costume Sale price¥3,080 Regular price¥6,780
  • Save 62%Bang short rolled semi long wigBang short rolled semi long wig
    Bang short rolled semi long wig Sale price¥2,280 Regular price¥5,980
  • 80cm straight wig parts80cm straight wig parts
    80cm straight wig parts Sale price¥1,980
  • Save 43%Classic Frilly Milk Maid CostumeClassic Frilly Milk Maid Costume
    Classic Frilly Milk Maid Costume Sale price¥3,680 Regular price¥6,470
  • Save 63%Long straight wigLong straight wig
    Long straight wig Sale price¥3,300 Regular price¥8,800
  • Save 40%Korean Schoolgirl Uniform Set – Top with Orange VestKorean Schoolgirl Uniform Set – Top with Orange Vest
    Korean Schoolgirl Uniform Set – Top with Orange Vest Sale price¥2,980 Regular price¥4,950
  • Save 49%Blue or Red shoulder-baring Kyongsie CostumeBlue or Red shoulder-baring Kyongsie Costume
    Blue or Red shoulder-baring Kyongsie Costume Sale price¥3,480 Regular price¥6,780
  • Save 49%Off-Shoulder Chinese Jiangshi Dress – Available in 2 Colors!Off-Shoulder Chinese Jiangshi Dress – Available in 2 Colors!
  • Save 70%Mini Nurse Costume with Red Circle & White Cross Logo and Front ZipperMini Nurse Costume with Red Circle & White Cross Logo and Front Zipper
  • Save 49%My Kitty Maid CostumeMy Kitty Maid Costume
    My Kitty Maid Costume Sale price¥3,280 Regular price¥6,480
  • Save 62%Reindeer pikopiko hatReindeer pikopiko hat
    Reindeer pikopiko hat Sale price¥1,680 Regular price¥4,400
  • Save 78%Short front long curled wigShort front long curled wig
    Short front long curled wig Sale price¥1,980 Regular price¥8,800
  • Campaign

    SALE now on♡

    Purchase Lolita items for 7,000 yen or more (tax included)

    With BODYLINE original logo

    Pocket mirror gift♡

    VIEW ITEMS

    Lolita Fashion

    The BODYLINE brand offers the Lolita fashion that girls long for at an affordable price.

    BODYLINE's Lolita fashion is based on the concept of "the ultimate cuteness that girls aspire to," and will spread Japan's "kawaii" culture to the world through Lolita fashion.

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